Make sure you’re up with the Digital Media Signage trends.
The word Digital Signage is being thrown around more and more often as companies start to understand and trust all the benefits digital media can offer within their retail environment.
Digital media can mean a lot of things, although when it comes to digital signage this term would generally be associated with the software that helps deliver the media files to the digital screens. Media scheduling Software has certainly come a long way over the last 10 years. Where we once could send a limited type of file and have minimal control over how and when that file could be played, we now have the ability to create and play a much more exciting user experience and easily adapt a play schedule to the clients immediate needs.
In the most part, digital screens have also changed for the better. Resolution and brightness are some of the main factors of improvement, including screen size and shape.
Below are some of the recent digital signage trends for 2018 that may prove useful when considering your in-store digital signage experience.
1. Slim, Good-Looking Screens
One of the biggest factors in the success or failure of a digital signage system is how well it fits into its surroundings – does it blend in? Does it stick out like a sore thumb?
Better, sleeker designs are becoming more commonplace and, assuming the content displayed on those screens ticks all the boxes, they are quickly making digital signs blend into their surroundings creating a more seamless experience.
Visuals are also part of the user experience, hence why the aesthetics of the screens are an important starting point.
2. Personalisation and Interactivity
When you realise that any successful solution needs to be integrated with multiple data sources (some of which might not be complete or might be hard to keep up to date), you have a difficult situation that often doesn’t bring the results needed.
That said, this year, thanks to better connectivity and easier integration with other suppliers, it’s easier than ever to create truly useful, interactive and personalised digital signs. Watch this space!
3. Responsive Content
The rise of responsive content means we can now create digital signs that automatically change the content they show based on external triggers, like:
• The Weather Outside (e.g. the sign will show adverts for soft drinks and ice cream when it’s hot)
• Traffic (e.g. the sign will show alternative routes to viewers)
• Time of day (e.g. Change what they show at rush hour)
This creates a user experience that taps into the customer’s needs at any given time and provides them with information that is completely relevant to their current surroundings and situation.
Digital signage is coming along in leaps and bounds, so expect to see some real improvements to the industry this year. For example, look out for our innovative built-in commercial cooler solutions, such single and double door commercial fridges!
If you’d like to know more click here and let us know how we can help you.
The majority of this blog content was originally written by Thomas Walczak, from EventIgnite.