The Digital Signage Media Revolution.
In a Nielsen survey of 1,000 shoppers, amongst those who had seen digital signage at retail, 42% said they would rather shop at a store with video displays, 68% of respondents said in-store messages would sway their purchasing decisions and 77% said it was a useful way to learn about products. Another report by Arbitron Research found that of those shoppers who have seen in-store TV, almost 30% made an unplanned purchase as a result. Retail case studies showing sales uplift of 10% on promoted products are common and major deployment stores have recorded average sales increases as high as 25% across advertised products
HABS Digital was developed through 20+ years of expertise in both the hospitality and beverage market and advertising and marketing industries. We wanted to help companies maximise the value and results of their retail digital marketing spend while eliminating the advertising waste… so we developed HABS Digital.
The potential for point-of-purchase advertising was staring us right in the face – and that’s exactly where we knew our concept should be made available. Blow away the competition and product chaos with HABS Digital media so you can start making an impact where it counts.